Roxane Hassler

Freelance Product Leader

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I'm Roxane, an independent product leader. I help companies through interim leadership, strategic advisory, and coaching.

Available for interim and fractional product leadership roles

Over the past 12 years, I have defined strategies, led product teams, and built products from 0 to 1. I have launched go-to-market initiatives and always obsessed over the details.

  • Pitch

    Director of Product

  • Circula

    Founding Head of Product

  • Finleap

    Product Manager

  • Onnicare

    Advisory

I am passionate about creating products that users love. At the same time, I strive to build an environment where product teams can do their best work.

core expertise

Vision and Product Strategy

Delivering Business Impact

Customer-Centric and Data-Driven Decision Making

Product Discovery and Innovation

Talent development through Coaching and Mentoring

Empowering Cross-Functional Collaborations

Streamlining execution processes

Great products are built with great teams. What people I collaborated with say.

Christian Reber

Co-Founder of Pitch

“Working with Roxane was a game-changer. She turns ambitious product visions into clear strategies and real outcomes. At Pitch, she played a key role in defining our vision, setting strategic priorities, and creating urgency where it was needed. She has a sharp instinct for what truly matters, combined with the drive to make it happen. Her ability to bring clarity, unite teams around a shared goal, and push for exceptional user experiences made a lasting impact. Beyond her strategic expertise, Roxane builds strong, empowered product cultures. I’d work with her again in a heartbeat."

Anne C. Hartmann

Co-Founder of Onni Care

“Roxane is an outstanding product expert who has supported us as an advisor in developing our product strategy and roadmap. Her understanding of product-market fit and her analytical approach helped us set the right priorities and align our offering even more closely with the needs of our users. She has a very keen problem awareness that helped us refine our product and set a strategic direction. We are incredibly grateful for her amazing support!”